“一带一路”背景下的地方宣传语言策略研究——以山西地方宣传语为例

On Language Strategies of Regional Slogans under the Background of "One Belt One Road" ——Take Shanxi Regional Slogans as Examples

地方宣传语对当地的文化传承与经济发展都起到潜移默化的引领与支撑作用。基于对所收集的176条山西各领域对外宣传语的考察与分析,提出山西地方宣传语应着力体现山西地方文化特色、彰显山西经济发展趋势并顺应受众心理需求、准确得体翻译目标语等措施,旨在优化、提升山西地方宣传语语言质量,营造良好的对外开放语言景观。

Regional slogans play an important part in guiding and supporting local cultural heritage and economic development.With the purpose to improve the quality of Shanxi regional slogans,based on the analysis of 176 Shanxi regional slogans,some suggestions are put forward in this paper,such as regional slogans should fully embody the regional cultural characteristics,reflect regional economic development,adapt to the readers'psychological needs and translate into target languages accurately and properly in order to optimize and improve the quality of Shanxi local propaganda language and create a good open language landscape.