大同城市形象片《一座城》的视觉修辞探析

An Analysis of Visual Rhetoric in Datong City Image Film A City

用视觉修辞原理,对大同城市形象片《一座城》进行解读,探求其图像背后的“所指”。为了建构转型期的大同形象,改变大同“煤都”的刻板印象,制作者运用了多种视觉符号,包括城墙、云冈石窟、马雕、钢琴,呈现了历史与现代交融的大同城市意象。多元视觉修辞的运用,把城市形象植入文本的深层结构,增强了《一座城》的视觉说服效果。

In this paper,the principle of visual rhetoric is used to interpret the Datong city image film A City and explore the"signification"behind its image.According to the research,in order to construct the image of Datong in the transitional period and change the stereotype of Datong as a"coal capital",the producer used a variety of visual symbols,including the city wall,horse carving and piano,to organize and present the city image of Datong that integrates history and modern times.The use of multiple visual rhetoric implants the city image into the deep structure of the text and enhances the visual persuasion effect of A City.