影像作品中的大同城市形象建构与传播策略

The Construction and Communication Strategy of Datong City Image in Image Works

城市形象往往需要后天形塑而成。近年来,层出不穷的电影、电视剧在大同取材、取景,助力大同城市的形象建设。城市形象的建构离不开影像媒介的支持,影像媒介下的城市形象的建构首先需要从本体出发,发掘自身的城市文化特色;其次重视传播媒介与效果,立足当下,同时也要重视其长久的影响。

The image of a city often needs to be shaped.In recent years,there are endlessly emerging movies and TV dramas in Datong,taking pictures and helping to build the image of Datong city.The construction of urban image can not be separated from the support of image media.The construction of urban image under image media needs to explore its own urban cultural characteristics from the noumenon.Secondly,we should attach importance to the media and effect and be based on the present,meanwhile,we should also pay attention to its long-term impact.