新媒体环境下城市形象传播的模式构建及效果研究

On Mode Construction and Effect of Urban Image Communication In New Media Environment

新媒体环境下,城市形象传播模式的构建越来越为更多的群体所关注,相较于传统的城市形象构建模式来说新媒体的助力往往能起到事半功倍的效果。本文概述对新媒体、城市形象传播以及新媒体与城市形象传播的融合,介绍了多种新媒体环境下构建城市形象传播模式的手段,就新媒体环境下城市形象传播的模式构建效果进行分析,从多个方面总结新媒体环境下城市形象传播的模式构建策略,以期为城市形象传播模式构建提供一定的参考。

In new media environment,the construction of urban image communication mode has been paid more and more attention by more groups.Compared with traditional urban image construction mode,the power of new media can often get twice the result with half the effort.In this paper,first of all,city image communication in new media and new media and the spread of the city image fusion are summarized,Secondly,the author introduces the means of constructing urban image communication mode under the new media environment,analyzes the construction effect of urban image communication mode,and introduces some related cases,and finally summarizes the mode construction strategy of urban image communication under the new media environment from many aspects,in order to provide some references for the construction of urban image communication mode.