会展数字化提升效能——专访IBM全球副总裁陈怀宇

Exhibition Digitalization to Improve Performance——An interview on IBM Vice President;Digital Chief Officer,IBM GCG;IBM Industry Academy Member Chen Huaiyu

一个数字化的会展,要将传统的展示通过与高科技和数字化的融合,提升用户的沉浸感和融入感,新的技术、产品、服务与用户连接,互动,迭代。数字化会展能向目标潜在客户提供个性化,定制化,性价比高的产品和服务,同时兼具产品功能迭代,提升需求收集,将研发提前,起到一个研发、制作、展示、反馈、升级迭代的有效闭环,提升会展的效能。

Adigital exhibition will enhance the immersion and integration of users through the integration of traditional technology with high technology and digitalization. New technologies, products, services and users connect, interact and iterate. Digital exhibitions can provide personalized, customized and cost-effective products and services to potential customers. At the same time, it also has product function iterations, enhances demand collection, advances research and development, and plays a research and development, production, display, feedback and upgrade iteration. Effective closed loop to improve the performance of the exhibition.