摘要
对江苏省常熟市10个镇的28个农产品品牌展开调研,发现了农产品区域品牌建设中存在的问题,分析了原因并提出相应的对策建议,为常熟市农产品区域品牌提质增效、创新营销模式和理念提供参考。
28 agricultural products brands in 10 towns of Changshu city were investigated , some problems in the construction of regional brand construction of agricultural products were found , the reasons were analyzed , and countermeasures were pro- posed , so as to provide references for regional agricultural products brands of Changshu city to improve quality and efficiency , and to innovate marketing models and concepts.
作者
陶启威
李宛骐
吴仪
陈文琼
刘东贺
李铮
钱春桃
TAO Qi-wei;LI Wan-qi;WU Yi;CHEN Wen-qiong;LIU Dong-he;LI Zheng;QIAN Chun-tao(New Rural Development Research Institute of NJAU ( Changshu ), Changshu 215500 , Jiangsu , China;College of Horticulture , Nanjing Agricultural University , Nanjing 210095 , China)
出处
《湖北农业科学》
2019年第19期49-56,共8页
Hubei Agricultural Sciences
基金
常熟市科技发展计划(软科学研究)项目(CR201803)
苏州市科技计划项目(SNG2017082)
常熟市科技计划项目(CN201705)
南京农业大学园艺学院教改项目(2015YJ02Z)
关键词
农产品
区域品牌
品牌调研
常熟市
agricultural product
regional brand
brand research
Changshu city
