景区村庄特色体验项目开发研究——以湖州市为例

Study on the development of characteristic experience project in scenic village:A case of Huzhou city

景区村庄作为乡村旅游产品的一个重要类型,其建设与发展对美丽乡村、乡村振兴具有重要意义。通过对目前浙江省湖州市乡村旅游与景区村庄建设现状的调查与分析,发现景区村庄特色体验项目主要有农业观光、民俗文化、休闲健身、研学旅行4种类型,并存在着同质化、档次低、参与性较差的问题,提出应从村庄特色魅力乡村文化、社区村民参与、融入文化创意3个方面开发与设置体验项目,以提升乡村旅游的层次与品味。

As an important type of rural tourism products , the construction and development of scenic villages is of great significance to the beautiful countryside and rural revitalization. Based on the investigation and analysis of the current situation of Huzhou rural tourism and the construction of scenic villages , the results show that there are four types of special experience projects in scenic villages , including agricultural sightseeing , folk culture , leisure and fitness , research and study travel , and there are problems of homogeneity , low grade and poor participation. It is suggested the experience projects in three aspects including rural culture with village charm , community villagers ’ participation and integration into culture creativity should be developed and set up to improve the level and taste of rural tourism.