ID3算法在定制衣柜购买行为分析中的应用

Application of ID3 Algorithm in Customized Wardrobe Purchasing Behavior Analysis

为了探索定制衣柜购买行为的影响因素及其之间的关联属性,提供给市场加以应用,笔者以定制衣柜为研究对象,分析其市场购买行为现状和并以分析,通过调查分析选定定制衣柜购买行为中的影响最大的几个属性制作成数据样本集,将ID3决策树算法带入样本集中运算,根据数据结果以构建影响定制衣柜购买行为的属性关联的决策树。通过决策树发掘定制衣柜购买行为中“价格”为主要影响属性,同时不同的价格属性与不同的分支属性的紧密关联度也有所对应。企业和市场可以根据该关联性制定相应的策略,从各方面例如设计、营销策划、运营等方面制定贴合属性关联的计划,并加以实施以此提升产品与市场匹配度从而提高市场占有率,也给定制家具产业提供有效科学依据。

In order to explore the influencing factors of customized wardrobe purchasing behavior and their related attributes,and provide them to the market for application,this paper took customized wardrobe as the research object,analyzed the current situation of its market purchasing behavior.By investigating and analyzing the most influential attributes of customized wardrobe purchasing behavior,the author made data sample set,brought ID3 decision tree algorithm into the sample set operation,and constructed attribute-related decision tree which affected customized wardrobe purchasing behavior according to the data results.The decision tree reveals that"price"is the main influential attribute in the purchasing behavior of customized wardrobes.At the same time,different price attributes correspond to different branch attributes.Enterprises and markets can formulate corresponding strategies according to the relevance,and make relevant plans from various aspects such as design,marketing planning,operation,and so on.Implementing them is supposed to improve product and market matching degree and thus increase market share,and also provide an effective scientific basis for the manufacturing furniture industry.