差异化任务情境下用户在线旅游协同信息检索的行为特征分析

Behavior Characteristics Analysis of Users’ Online Travel Collaborative Information Retrieval in Differentiated Task Context

[目的/意义]探究差异化任务情境对用户在线旅游协同信息检索行为的影响,并基于对比分析为在线旅游的产品和服务创新提供改进方法和策略。[方法/过程]在一般任务情境和具体任务情境下,采用"情境实验+问卷访谈"的方法获取研究样本的行为特征数据,以录屏软件、浏览器历史记录软件全程记录实验过程,通过人工编码、数据清洗和数据预处理等步骤处理问卷数据和视频数据共获得21组有效样本和42份有效数据,并利用SPSS 19.0进行方差分析。[结果/结论]一般任务情境下用户检索时间较长,输入检索式和编辑答案次数较多,在线聊天、浏览协作者答案等交互行为较明显,且最终的检索效果比具体任务情境下显著更好。任务类型对用户的任务感知变量无显著影响。

[Purpose/significance] The purpose of this study is to explore the impact of differentiated task context on users’ online travel collaborative information retrieval behavior,and to provide improved methods and strategies for online travel product and service innovation based on comparative analysis.[Method/process] In the context of general tasks and specific tasks,"situation experiment + questionnaire interview" was adopted to obtain research samples’ behavioral characteristics data.The experimental process was recorded through the screen recording software and browsing history view software.The collected questionnaire text and video data are processed through manual coding,data cleaning and data preprocessing.21 valid samples and 42 valid data are obtained.Variance analysis is used to analyze data by using SPSS 19.0.[Result/conclusion] In the general task situation,users’ retrieval time is longer,the number of input search and editing answers is more,the interactive behaviors such as online chat and browsing collaborator’s answers are more obvious,and the final retrieval effect is significantly better than that of specific task situation.The task type has no significant effect on the user’s task-aware variables.