摘要
[目的/意义]融媒体时代下,受众不再满足于单纯的文字和图片等静态的表达,以抖音、快手、火山视频等APP为传播媒介的短视频平台正带来动态的交互体验。在"人人拥有摄像头"的时代,网民能够随时随地通过移动互联网爆料、参与突发事件,极易引发网络舆情。[方法/过程]从短视频社交媒介的发展现状入手,分析了其与舆情的关系及诱发点;对目前短视频的监测方法进行了论述。[结果/结论]提出了在动态舆情发酵后,舆情危机的主要方面,以及未来监测的维度和方向,并构建了防范机制。
[Purpose/significance] In the era of media convergence,the audience is no longer satisfied with static expressions such as simple texts and pictures.The short video platforms such as Douyin,Kuaishou,Huoshan are bringing a dynamic interaction.In the era where everyone has a camera,netizens can release and participate in discussions of news through the mobile Internet under any circumstances,which can easily arouse online public opinion.[Method/process] Starting from the current situation of short video,the paper analyzes the relationship between it and public opinion,explores the inducement of the relationship,and discusses the monitoring methods of short video.[Result/conclusion] The paper puts forward main aspects of public opinion crisis,the dimensions and directions of future monitoring,as well as constructing the prevention mechanism after the fermentation of public opinion.
出处
《情报理论与实践》
CSSCI
北大核心
2019年第10期102-108,共7页
Information Studies:Theory & Application
基金
中国新闻史学会计算传播学研究委员会
上海蜜度信息技术有限公司微热点平台2019传播学基础数据学术支持计划项目“短视频社交媒介的突发公共事件舆情危机防范与应对”(项目编号:2019C003)
湖北省高等学校人文社会科学重点研究基地“湖北大学文化科技融合创新研究中心”资助的研究成果
关键词
短视频
社交媒体
舆情监测
舆情危机
危机管理
short video
social media
public opinion monitoring
public opinion crisis
crisis management
