基于文本内容的阅读推广新特征分析

Analysis of the New Features of Reading Promotion Based on Text Content

文章以19种图书情报核心期刊2016年至2017年所收录的阅读推广相关论文为样本进行研究,利用内容分析法对所得样本进行分析。通过对阅读推广主体、阅读推广手段、阅读推广对象、阅读推广区域性经典案例等方面文本内容的挖掘,进一步分析发现我国阅读推广出现新特征:阅读推广成为文化事业大发展的主驱力、阅读推广事业出现既强调全民性又极具鲜明的针对性、推广主体日益增多且推广体系逐渐完善、阅读推广手段不断创新、个性阅读与共性阅读实现有效整合。

The paper takes 19 core journals of library and information from 2016 to 2017 as samples to study the related papers on reading promotion and uses content analysis method to analyze the samples. Through the excavation of the main body of reading promotion, the means of reading promotion, the objects of reading promotion and the regional classical cases of reading promotion, it is found that there are new characteristics of reading promotion in China: reading promotion has become the main driving force for the great development of cultural undertakings;reading promotion has emerged with emphasis on the characteristic of being both nationwide and highly targeted;and the main body of reading promotion is increasing day by day. The promotion system is gradually improved, the means of reading promotion are constantly innovated and the effective integration of personalized reading and common reading is realized.