考虑公平关切的绿色供应链决策研究

Research on Green Supply Chain Decision-making Considering Fairness Concerns

制造商在其主导的绿色供应链中投入研发生产成本,零售商也付出一定的销售努力。在考虑延期支付和无风险利率的前提下,本文分析零售商、制造商公平关切行为对绿色供应链的定价策略、销售投入以及产品绿色程度决策的影响。结果表明公平中性时分散决策下的最优结果总是小于集中决策,且无风险利率越大,两者差距也越明显;以纳什谈判的解作为公平参考点,公平关切程度与产品的绿色化效率、销售回报率三者间相互作用规律会对产品的绿色程度、销售努力、价格决策产生不同影响;虽然公平关切行为总是通过损害对方收益来实现效用公平,但在制造商公平关切行为下,相比零售商关注公平的情形,供应链的整体效用将在一定程度上实现增长。

Manufacturers invest R&D production costs in their leading green supply chain, and retailers also make some sales efforts.Considering delayed payment and risk-free interest rate, this paper analyzes the impact of retailer and manufacturer′s fairness concerns behavior on the pricing strategy, sales input and product green degree decision of green supply chain.The results show that the optimal result of decentralized decision-making is always smaller than that of centralized decision-making, and the larger the risk-free interest rate is, the more obvious the gap between them is;taking the solution of Nash negotiation as a fair reference point, the interaction law between the level of fairness concerns, the green efficiency of products and the rate of return on sales will have different effects on the green degree of products, sales efforts and price decision-making;although the fairness concerns behavior always achieves utility fairness by damaging the other party′s earnings, the overall utility of the supply chain will increase to a certain extent compared with the retailer′s fairness concerns behavior.