基于扎根理论的外卖食品安全影响因素及其作用机理研究

Research on the Influence Factors and Mechanism of Takeout Food Safety based on Grounded Theory

随着一系列网络外卖食品安全事件的曝光,外卖食品安全引起了社会各界的广泛关注。基于扎根理论,本文对各大外卖相关网络平台的消费者评论资料进行三级编码,试图找出影响外卖食品安全的各类因素,并运用结构方程模型对这些影响因素的作用机理进行实证分析。研究得到了解决外卖食品管理影响因素的4个核心范畴与8个主范因素,核心范畴的外卖平台、外卖商家、政府监管和媒体监督(二者合并为环境因素)均具有正向的影响作用,环境因素对其他因素又具有普遍且突出的影响作用,因而也是外卖食品安全管理核心因素的主导因素。

With the exposure of a series of online takeout food safety incidents, takeout food safety has attracted extensive attention from all walks of life.Based on the grounded theory, this paper encodes three levels of consumer comment data of various online platforms related to takeout, trying to find out all kinds of factors affecting takeout food safety, and uses structural equation model to analyze the mechanism of these factors.Four core categories and eight main model factors are found to solve the impact factors of takeout food management. The core categories of takeout platform, takeout merchants, government supervision and media supervision(both of which are combined into environmental factors) have a positive impact.Environmental factors have a common and prominent influence on other factors, so they are also the leading factors of the core factors of takeout food safety management.