大数据支持下商务英语课程体系混合式教学模式探究

A Research on the Blended Teaching Models of Business English Curriculum System Supported by Big Data

随着教育领域对“大数据”的日趋重视,混合式教学模式逐渐成为商务英语课程体系改革的一种“新常态”。本文通过分析大数据时代混合式学习的特点,关注大数据环境下商务英语课堂教学的特殊性,进而探究四大混合式教学模式:“产出导向法”驱动的教学模式、移动网络驱动的教学模式、“项目课程”驱动的教学模式以及“在线考试平台”驱动的教学模式,通过合理地整合线上线下教育资源,混合式教学模式有利于商务英语本科专业内涵建设从粗放型发展走向规范化。商务英语教师应善于运用大数据思维推动教学革新,努力探究适合本校实际的混合式教学模式,切实提升商务英语教学的丰富性、互动性与实效性。

With the education sector's ever increasing attention to the "big data", blended teaching model has gradually become a "new normal" of Business English curriculum system reform. Through analyzing the characteristics of the blended learning in this big data age, this paper focuses on the particularity of Business English classroom teaching under the big data environment, and then explores the four blended teaching models: POA-driven teaching model;mobile-network-driven teaching model;project-courses-driven teaching model and online-test-platform-driven teaching model. Through the reasonable integration of online to offline education resources, blended teaching models are conducive to professional connotation construction of undergraduate Business English from extensive development to standardization. Business English teachers should be good at using big data thinking to promote the teaching innovation, and explore suitable blended teaching models for the specific circumstances of their own college, thus they will feasibly improve the richness, interactivity and effectiveness of Business English teaching.