面向公众的园林科学普及活动策划与实践探索

Planning and Practice of the Science Popularization of Landscape to the Public

以广州市林业和园林科学研究院面向社会公众开展的科普工作为例,从立足本土特色的科普主题选择、自身科普资源利用、基于分众传播理念的组织科普活动组织等方面,探讨以科学传播为导向,就如何充分利用科研机构的资源优势以及根据受众的需求、认知等特点,因地制宜地组织策划与开展科普教育活动。分析花事活动、科普进校园、亲子活动和公众活动等4种不同形式的受众特点并总结了相关的活动经验,以期为我国科普教育的推广实施提供借鉴和参考。

Taking the popular science work to the public which carried out by Guangzhou Institute of Forestry and Landscape Sciences as an example,from the aspects of the subject selection of science popularization based on local characteristics,the utilization of science popularization resources,and the organization of science popularization activities based on the concept of focus communication,this paper probes how to make full use of the resource advantages of research institutes under the guidance of scientific communication,and according to the characteristics of audience's demand and cognition to plan and carry out popular science education activities adapting to local conditions.The paper also analyzes the audience characteristics of four different forms,such as activities about flower,science popularization on campus,parent-child activities and public activities,and summarizes the relevant activities experience,to provide a reference for the promotion and implementation of popular science education.