面向东盟的广西跨境电商物流模式的对比及优化策略

Comparison and Optimization Strategy of Cross-border E-commerce Logistics Mode in Guangxi for ASEAN

广西凭借其区位和政策优势,发挥与东盟贸易桥头堡作用,建设辐射东盟的跨境电子商务集聚区初见成效。然而,广西面向东盟的跨境电商与跨境物流协同仍遇到了一系列的矛盾与问题。文中总结了邮政小包、商业快递、东南亚专线物流、海外仓与边境仓等几种广西现有的跨境电商物流模式,对比分析其优缺点,最后,从战略层、职能层和业务层三个层面提出了优化策略,以期能对广西跨境电商物流的发展起到一定的参考和促进作用。

With its location and policy advantages,Guangxi has played a role as a bridgehead for ASEAN trade and built a cross-border e-commerce cluster in the ASEAN region. However,Guangxi’s cross-border e-commerce and cross-border logistics cooperation with ASEAN still encounters a series of contradictions and problems. This paper summarizes several existing cross-border e-commerce logistics modes in Guangxi,such as postal parcels,commercial express,Southeast Asia special line logistics,overseas warehouses and border warehouses,and compares their advantages and disadvantages. Finally,the optimization strategy is put forward from strategic layer,functional layer and business layer,which can play a certain reference and promote the development of cross-border e-commerce logistics in Guangxi.