乡村旅游精准扶贫问题研究——以通山县西庄村为例

Research on Targeted Poverty Alleviation in Rural Tourism: Taking Xizhuang Village in Tongshan County as an Example

旅游产业具有强大的市场空间和消费能力,发展乡村旅游帮助贫困地区脱贫致富是精准扶贫的一种有效途径。目前乡村旅游精准扶贫实践中还存在经济基础薄弱、配套设施落后、村民参与度不高、专业人才缺乏、宣传力度不够等问题。为此,必须吸引多元资金投入,完善旅游配套设施,盘活乡村优势资源,创新旅游开发方式,培养专业人才,强化宣传营销。

Since tourist industry has a strong market space and power of consumption, it is an effective way for targeted poverty alleviation to develop rural tourism to help poor areas get rid of poverty. At present in the practice of rural tourism for targeted poverty alleviation, there still exist some problems such as weak economic base, backward supporting facilities, insufficient participation of villagers, lack of professional talents and insufficient dissemination. Hence it is a must to attract multiple investment, improve tourist supporting facilities, revitalize the rural superior resources, innovate the development mode of tourist development, train professional talents and strengthen dissemination and marketing.