我国语言康复产业的问题与对策

Research on the Development Status and Strategies of Language Rehabilitation Industry Based on SWOT Analysis

语言康复产业是语言产业的一个新兴业态,具有公益性质。采用态势分析法对语言康复产业现状进行的研究,可以显现出优势突出、劣势明显、机遇良好、威胁较大等态势。新时代语言康复产业的发展策略应该是:在行业管理上,积极开展跨界合作,建立健全数据库;在企业经营上,完善师资队伍,借鉴语言教学经验;在产品设计上,重视产品语言创意,优化盲文出版物结构。

The language rehabilitation industry is an emerging industry in the language industry and has a public welfare nature.The use of situation analysis method to study the status quo of the language rehabilitation industry can show such advantages as prominent advantages,obvious disadvantages,good opportunities,and large threats.Therefore,the development strategy of the language rehabilitation industry is proposed:in the industry management,cross-border cooperation should be actively carried out to establish and improve the database;in the business operation,the teaching staff should be perfected to learn from language teaching experience;in product design,attention should be paid to product language creativity,optimizing Braille publication structure.