核心价值观日常生活融入的传播学策略

Communication Strategies of Integrating Core Values into Daily Life

社会主义核心价值观在民众日常生活中的融入,通常表现为日常感知融入、日常情感融入、日常话语融入和日常行为融入。从传播学的视角来看,提升党和政府等传播主体的传播形象和媒介素养,创新传播载体,拓展、顺畅传播渠道,采取分众传播策略,加强传播过程管理,可以促使社会主义核心价值观为民众所感知,融入民众的话语体系和内心情感中,体现在民众的日常行为中,并最终融汇于新时代中国特色社会主义建设实践中。

The integration of socialist core values in people′s daily life is usually manifested as the integration of daily perception, daily emotion, daily discourse and daily behavior. From the perspective of communication science, to improve the communication image and media literacy of the Party and the government and other communication subjects, to innovate the communication carrier, to expand and smooth the communication channels by adopting the mass-decentralization dissemination strategy and strengthening the communication process management can promote the socialist core values to be known by the public, to be integrated into the public′s discourse system and feelings, so that they can be reflected in the daily behavior of the public till finally integrated into the practice of building socialism with Chinese characteristics in the new era.