嘉兴市成年女性体育消费现状、影响因素及发展对策研究

Research on the Current Situation,Influencing Factors and Development Countermeasure of Adult Women’s Sports Consumption in Jiaxing City

本文通过文献资料法、逻辑分析法、问卷调查法和数理统计法等方法,对嘉兴市区成年女性体育消费的现状、消费特征与影响成年女性及大众体育消费的社会因素进行了调查和分析,研究显示嘉兴市区成年女性及大众体育消费意识薄弱,消费水平不高,消费结构单一,数据表明影响体育消费的主要因素有经济因素、文化因素、教育因素、收入水平等并提出相应的对策和建议。

By using the methods of documentation,logical analysis,questionnaire survey and mathematical statistics,this paper investigates and analyses the current situation,consumption characteristics and social factors affecting adult women and mass sports consumption in Jiaxing City.The research shows that adult women and mass sports consumption consciousness in Jiaxing City is weak,their consumption level is not high,and their consumption strcture is single.The data show that the main factors affecting sports consumption are economic factors,cultural factors,educational factors,income level and so on,and put forward corresponding countermeasures and suggestions.