江南古镇文旅融合发展特色小镇的对策研究

A Study on the Countermeasures of Characteristic Town Development through the Integration of Cultural and Tourism in Jiangnan Ancient Towns

江南古镇在中国特色城镇的发展中发挥了重要作用。历史上,江南古镇通过城市化旅游的发展,确立了自己的产业特色。江南古镇具有发展遗产旅游和创意旅游,实现文化旅游一体化,促进产业升级,满足体验文化和旅游消费需求,融入特色小镇发展体系的条件。本文采用文献分析与案例分析,揭示江南古镇文旅融合发展特色小镇方面的意义、问题以及对策,使其在特色小镇的发展中发挥更大的作用。

This paper aims to reveal the significance, problems and countermeasures of the integration and development from ancient towns to characteristic ones, through cultural and tourism fusion, so that they can play a greater role in the development of characteristic towns. The Jiangnan ancient towns were analyzed by the combination of literature evaluation and case analysis. Jiangnan ancient towns play an important role in the development of Chinese characteristic towns. Historically, Jiangnan ancient towns have established their own industrial characteristics through the development of urbanized tourism. Jiangnan ancient towns have the resources of heritage and creative tourism, potential promotion of industrial upgrading via integration of cultural tourism, meeting the needs of experience culture and tourism consumption, and integrating into the development system of characteristic towns.