中国“凯迪克奖热”问题谫论

On the Heat of The Caldecott Medal in China

凯迪克奖是美国最具权威的图画书奖,其获奖图书进入中国市场以来,很快掀起了一股引进、翻译和出版的热潮。“凯迪克奖热”的主因是文化资本、社会资本的定殖,具文化传承多渠道产业链的建立以及对源语语境和目的语语境所产生的双向影响。面对凯迪克奖作品在全球的强势传播,中国需在坚定中华文化自信和文化自觉的基础上冷对“凯迪克奖热”,力促海外绘本的本土化,本土绘本的原创力和国际化。

The Caldecott Medal is the most authoritative picture book award in the United States.Since entering the Chinese market, there has been a heat on its introduction, translation and publication.The main causes of this phenomenon are the colonization of cultural and social capitals, the establishment of multichannel industrial chain of cultural heritage, and the two-way influences between source language context and target language context.Faced with the strong global dissemination of the Caldecott Medal, picture book practitioners in China should be armed with cultural confidence and consciousness to promote the localization of the foreign picture books, and the creativity and the internationalization of the local picture books.