文化学场域中的国家竞技体育形象重塑研究

Research on the Remodeling of China’s National Competitive Sports Images in the Field of Culturology

竞技体育形象作为国家形象的子系统,不仅是国家体育文化与形象的典型代表,更是影响国家竞技体育国际话语权的关键所在。以文献资料法、逻辑分析法等研究方法,对中国国家竞技体育形象重塑展开论述。通过对国家竞技体育形象的概念阐释与特征描述,构建国家竞技体育形象的基本形态。结合当前的学者研究,厘清国家竞技体育形象当前的发展困境:制度规则下的瓶颈效应;当前国内体育的失衡发展;国家竞技体育形象的维护意识薄弱。进而提出了去体育功利化、强调民族文化、重视体育外交、彰显本土气息的发展策略。

As a subsystem of national image, competitive sports image is not only a typical representative of national sports culture and image, but also the key to the international discourse power of national competitive sports. This paper discusses its remodeling with the methods of literature and logical analysis. By expounding the concept and describing its characteristics, its basic form is constructed. Combining with the current research of scholars, this paper clarifies its current development dilemma: the bottleneck effect under the system rules;the unbalanced development of current domestic sports;the consciousness of maintaining it is weak. Then, the paper puts forward the development strategies of sports deutilitarianism, emphasizing national culture, attaching importance to sports diplomacy and highlighting the local flavor.