林下经济视角下云南普洱中药材产业发展及对策研究

Delopment and Related Policies on Traditional Chinese Medicine Industry in Pu’er , Yunnan Province from the Perspective of Forestry Economy

云南省普洱市具有发展中药材产业的地理区位、气候资源、中药民族药用资源等优势,当地的中药材产业发展已初具规模。目前,该地区中药材产品龙头企业带动能力不足,缺乏响亮的品牌和完整的产业链以及有效的科技支撑。建议提升品牌效应和科技附加值,着重推进产业链延伸和融合,构建中药材产业链群,形成地区产业集聚发展合力。

Pu’er,which located in Yunnan Province,has the advantages of developing Chinese herbal medicine industry.The geographical location,climate resources,and traditional Chinese medicine resources in Pu’er are all good for the industry.The development of the local Chinese herbal medicine industry has begun to take shape.The leading enterprises of Chinese herbal medicine products in the region are not able to drive the lack of capacity,and lack of a resounding brand,a complete industrial chain and effective scientific and technological support are also the problems of the industry.It is recommended to enhance the brand effect and added value of technology,focus on promoting the extension and integration of the industrial chain,and form a joint force of industrial agglomeration and development in the region.