医疗议题议程设置效果研究——基于报纸对社交媒体公众意见影响的分析

The Agenda-Setting Effect on Medical Issues: How Newspaper Affects Public Opinion on Social Media

本研究通过对魏则西事件中报纸对微博公众意见影响的研究,来探讨医疗议题中,报纸对社交媒体公众意见的议程设置效果。总体而言,本研究发现,在医疗议题中,报纸议程和社交媒体公众意见议程没有形成共振,而是呈现断裂与不一致状态。具体而言,在医疗议题中,报纸属性议程与社交媒体公众意见属性议程无关;报纸网络议程与社交媒体公众意见网络议程无关。进一步的网络中心性结果表明,"冲突"属性是报纸属性网络的核心,而"结果"属性则是社交媒体公众意见属性网络的核心。

In order to explore the agenda-setting effect of newspaper on public opinion on social media in terms of medical issues,this study takes the "Wei Zexi Incident" as an example to explore how Party Daily affects public opinions on Weibo.In general, this study found that the agenda between newspaper and public opinion do not resonate on medical issues, but present a state of fragmentation and inconsistency. The result indicates that on medical issues, the attributs agenda of newspaper is not related to the public opinion on social media. The network correlation of attributes of newspaper is not related with public opinion on social media. The further results of network centrality show that "conflict" is the central attribute of attributes network of newspaper, while "result" is the central attribute of attributes network of the public opinion on social media.