市场营销专业“职业经理人”教育教学实践体系知识共创改革

基于市场营销专业教育教学实践体系存在的五大难题,本研究提出一种结合知识共创的教育教学实践体系改革新思路。该思路将“营销职业经理人”的生涯规划引入教学实践,激发师生、校企共同参与的积极性,形成“生涯共创实践目标、导师共创实践师资、产业共创实践基地、课群共创实践选题、能力共创实践评价”的五大“共创”教育教学实践体系,以解决教师参与积极性,实践组织管理以及实践内容优化和评价体系欠缺等一系列问题。

Based on the five major issues in the education practice system of marketing major, this research proposes a new idea of reforming the education practice system combining knowledge co-creation. This idea introduces the career planning of "marketing professional manager" into teaching practice, which stimulates the enthusiasm of both teachers and students, as well as the school and enterprises, forms the five "co-creative" education system of "career goals, supervisors faculty, industry bases, course groups, and ability evaluation", in order to solve a series of problems related to teachers’ participation enthusiasm, practical organizational management, practical content optimization and lack of evaluation system.