文化消费背景下南昌发展文化产业的思考

文化消费是衡量居民生活品质和城市文化软实力的重要标准,不仅能够对文化产业和整个经济社会产生巨大的推动作用,而且能够提升人的修养水平、促进人的全面发展。本文紧扣南昌市本土文化资源和经济发展阶段,认为南昌文化产业发展势头良好、龙头企业发展迅速、产业多个领域都有亮点,尤其是文化消费试点工作取得了一定成效。但是,也同时存在着规模较小、结构不平衡、人才匮乏和消费活力不足等问题。最后,从提高文化消费水平的角度对推动南昌文化产业高质量发展提出了建议,包括培育引导文化消费观念和习惯、拓展文化产品供给的质和量、以创新管理推动文化产业转型。

Cultural consumption is an important standard to measure the quality of life of residents and the soft power of urban culture. It can not only promote the cultural industry and the whole economy and society, but also improve the level of human cultivation and promote the all-round development of human beings. This paper closely follows the stage of local cultural resources and economic development, and holds that Nanchang cultural industry has a good momentum of development, leading enterprises are developing rapidly, and there are bright spots in many fields of the industry, especially the pilot work of cultural consumption has made some achievements. However, there are also some problems, such as small scale, unbalanced structure, lack of talents and insufficient consumption vitality. Finally, from the point of view of improving the level of cultural consumption, some suggestions are put forward to promote the high quality development of Nanchang cultural industry, including cultivating and guiding the concept and habits of cultural consumption, expanding the quality and quantity of the supply of high quality cultural products, and promoting the transformation of cultural industry with innovative management.