南通蓝印艺术应用于包装设计的实践——以“新中”牌腐乳包装设计为例

Application of Blue Printing Art to Packaging Design——Taking Packaging Design of “Xinzhong” Brand Fermented Bean Curd as an Example

以南通地方著名品牌“新中”牌腐乳包装设计为例,阐述了将南通蓝印艺术应用于包装设计,根据品牌定位确定包装内涵,根据产品特色创新蓝印纹样,根据包装风格设计字体及品牌logo,根据产品特性设计包装形式,根据系列统一原则设计版式,根据移情作用设计包装颜色,在设计中体现江海文化内涵,实现现代设计与传统文化融合的设计实践。

Taking packaging design of Nantong local famous brand “Xinzhong” fermented bean curd as an example, this paper expounds the application of Nantong Blue Printing Art in packaging design, which can determine packaging connotation according to brand positioning, innovate blue print pattern according to product characteristics, devise font and brand logo according to packaging style, packaging form according to product characteristics, layout according to series unified principles, packaging color according to empathy. The connotation of Jianghai culture should be embodied in design so as to realize the integration of modern design with traditional culture.