摘要
"图书馆时尚阅读推广"是图书馆范围内创新性的阅读推广项目。以柳州铁道职业技术学院图书馆"形象吸睛大使促读"为例,兼具导读人、书模大使、真人图书、朗读者、导游明星等多重身份的阅读推广形象大使主题系列活动,融入多元化、特色化、常态化等特点,激发了读者的参与热情。通过分享"形象吸睛大使促读"活动的实践过程,解读"时尚"走进"阅读",为探索新的阅读推广形式提供借鉴。
"Fashion Reading Popularization in Library"is a creative project aiming to popularize the reading in the library.How should we recognize this kind of reading intergraded with fashion?"Attractive Representatives for Reading Popularization"movement of Liuzhou Railway Vocational and Technical College is an example.The movement which indentified as advisor,representative,declaimer and tour guide star of books is a brand new branding which featured as being diversified,specialized and normalized,and inspired the readers.The paper shared the procedure of the movement,and presented an example for creating new styles of reading popularization.
作者
李薇
LI Wei(The Library of Liu Zhou Railway Vocational Technical College, Liuzhou 545616, China)
出处
《图书馆研究》
2019年第5期75-81,共7页
Library Research
基金
柳州铁道职业技术学院校级立项课题“高校图书馆提升读者幸福感服务创新研究”(课题编号:2019-JGC10)的阶段性成果之一
关键词
时尚阅读推广
形象大使
实践经验
品牌运作
fashion reading popularization
representative
practical experience
brand business