新时代高校领导干部舆论引导能力研究

University Cadres’ Public Opinion Guidance Ability in the New Era

本文从高校领导干部驾驭媒体和舆论引导能力的必要性入手,系统梳理高校领导干部在驾驭媒体和舆论引导的实践中存在的各种问题,指出:高校领导干部须不断加强政治意识、责任意识和主动意识,坚持高校的社会主义办学方向,不断提升舆论引导能力,助推学校改革发展的良好软环境。

Starting from university cadres’ necessary ability to guide the media and public opinion, this paper systematically analyzes various problems in university cadres’ practice of media and public opinion governance. It points out that university cadres should constantly strengthen their political consciousness, responsibility consciousness and initiative consciousness, and adhere to universities’ socialist ownership. They also need to enhance their media governance ability, and to construct a favorable environment for universities’ reform and development.