高职院校质量文化的生成机理及品牌化路径重构

The Formation Mechanism of Quality Culture in Higher Vocational Colleges and the Reconstruction of Branding Path

基于教育质量是提升高职院校公信力和美誉度的有效途径的认识,系统阐述了高职院校质量文化内涵界定及生成机理,并根据品牌化传播的关键因素,提出了新时期高职院校品牌质量文化建设的重构路径,旨在为推动高职院校质量文化发展提供可资借鉴的理论参照模式。

Based on the fact that educational quality is a powerful way to improve the credibility and reputation of higher vocational colleges, this paper systematically expounds the definition and formation mechanism of quality culture in such colleges.According to the key factors of brand communication, we put forward the reconstruction path of brand quality culture construction in higher vocational colleges in the new period, the purpose of which is to provide a theoretical reference model for promoting the development of quality culture in higher vocational colleges.