转型期电视综艺节目发展刍议——基于娱乐功能的视角

Research on the Development of TV Variety Shows in Transition Society:Based on the Perspective of Entertainment Function

改革开放以来,电视综艺节目的嬗变,是媒体对电视娱乐功能认识不断深入、更好地满足受众需求的过程。依据对娱乐功能的认识变化,我国电视综艺节目可划分为三阶段:说教娱乐阶段、纯粹娱乐阶段、审美娱乐阶段。在分析三阶段的社会背景、受众需求和娱乐功能的基础上,总结我国电视综艺节目的发展规律:第一,综艺节目的娱乐功能本质上是尊重人的价值;第二,综艺节目发展的直接推动力是受众需求的变化;第三,综艺节目可持续发展的动力是本土化创新;第四,综艺节目的发展方向是传播社会主流价值观、关照现实。

Since the reform and opening up,China’s TV variety shows have been changed greatly,as a result of the change of media’s understanding of TV entertainment function and the process of meeting the demands of audience.According to the media’s understanding of entertainment function of variety shows,China’s TV variety shows could be divided into three stages:preaching entertainment stage,sheer entertainment stage and aesthetic entertainment stage.Based on the analysis of social background,the demand of audience and entertainment function of the three stages,this paper tried to summarize the rules of the development of TV variety shows.Firstly,the essence of entertainment function of TV variety shows was people oriented.Secondly,changes in the demand of the audience promoted the change of TV variety shows.Thirdly,localization and innovation were the motive force of the sustainable development of China’s TV variety shows.Lastly,the TV variety shows that represented social values could win the audience.