共享经济背景下的企业商业模式创新——以滴滴出行为例

Research on Issues of Corporate Business Model under the Circumstance of Shared Economy in China :Take Di Di Chuxing as an Example

21世纪经济和网络技术的飞速发展使共享经济成为热门商业模式,在我国发展迅猛且前景广阔。共享经济是一种通过现代科技搭建共享平台,整合供给方和需求方的资源以达到实现物品使用权共享的目的。许多行业都已成功地将其运用到实践当中,国内外出现大量优秀的共享经济型企业。交通出行行业作为我国共享经济交易规模较大的领域,对我国共享型企业商业模式创新具有一定的参考性,选取滴滴出行为共享出行领域的代表作为分析对象,以此探讨共享经济给商业模式创新带来的建议及启示。

With the rapid development of economy and network technology in the 21st century, the sharing economy has become a popular business model, which has developed rapidly and has broad prospects in China. Sharing economy is a kind of sharing platform through modern science and technology, integrating the resources of supply side and demand side to achieve the purpose of sharing the right to use goods. Since the development of the shared economy, many industries have successfully applied it to practice, and a large number of excellent shared economy enterprises have appeared at home and abroad. As an area with large scale of shared economic transactions in China, the transportation industry has certain reference to the innovation of business model of shared enterprises in China, and this paper selects the representative of DiDi Chuxing as the analysis object in the field of shared travel, and probes into the suggestions and enlightenment of sharing economy to the innovation of business model.