金寨县红色生态之旅品牌推广路径研究

Research on the Promotion Paths of Red Ecological Tour Brand in Jinzhai County

金寨县作为我国红色文化的发源地,拥有得天独厚的红色旅游资源,结合绿色生态环境,打造红色生态文化之旅,是实现脱贫攻坚和全面进入小康社会发展目标的新引擎。基于金寨县特色红色旅游资源开发与保护,打造特色红色旅游品牌的发展目标,引入SWOT分析法对金寨县红色旅游发展现状进行了全面地分析,并提出线上、线下相融合的发展路径和相应的政策建议,推动生态效益转化为经济和社会效益。

Jinzhai County, as the birthplace of red culture in China, has unique red tourism resources, combined with the original green ecological environment, to create a red ecological culture tour, is a new engine for the local people to achieve the goal of poverty alleviation and comprehensive development into a well-off society. Based on the development and protection of characteristic red tourism resources in Jinzhai County and the development goal of creating characteristic red tourism brands, the SWOT analysis method was introduced to comprehensively and systematically analyze the current situation of red tourism development in Jinzhai County, and the development path of online and offline integration and corresponding policy suggestions were proposed, to promote the transformation of ecological benefits into economic and social benefits.