青海省非物质文化遗产数字化传播平台构建思考

Thoughts on the Construction of Digital Communication Platform of Intangible Cultural Heritage in Qinghai Province

文章对青海省目前的国家级和省级各类非物质文化遗产项目进行了统计,并从认知、弘扬、发展、传播、数字化等方面设计了问卷调查,详细了解了青海本地居民对非物质文化遗产及其资源的整体认知状况、传播渠道以及对当前保护措施的满意度等.认为充分利用数字化技术,从明确主体意识,选择多渠道传播方式和途径;注重内容制作,开展数字化整理和采集工作;优化传播策略,促成全媒体数字平台的建成三个方面构建青海非物质文化遗产数字化展示传播平台的意义重大.

The paper makes statistics on various intangible cultural heritages at the national and provincial levels in Qinghai Province, designs questionnaires from aspects of cognition, promotion, development, dissemination and digitalization to have a detailed understanding of the overall awareness of the intangible cultural heritage and resources of Qinghai residents, various channels of communication, and satisfaction with current protection measures, Facing with the status of single form, simple content, and traditional model of communication, and thinks that it has great significance to construct a digital display and dissemination platform for Qinghai’s intangible cultural heritage from the following three aspects: making full use of digital technology and choosing multi-channel communication methods and paths by clearing the subjective consciousness, focusing on content production and carrying out digital collation and collection, optimizing communication strategies and promoting the establishment of omnimedia digital platform.