论美学劳动能力的形成与开发

On the Formation and Development of Aesthetic Labor Ability

在服务业竞争日趋白热化的今天,顶级酒店、高级咖啡馆、精品服装店等企业越来越重视雇员的美学价值,试图通过招聘、培训、监督、奖惩等一系列手段,将一线员工打造成“移动的广告牌”,从而与对手形成差异化竞争。关于美学劳动,前人的研究涉及美学劳动的定义、标准以及培训方式,但既未具体说明美学劳动能力的形成过程,也未分析美学劳动的层次以及对应的效果。本文借用酒店小说情节,从酒店服务员的视角,分析一位年轻人一步步成长为酒店金字招牌的过程,总结“美学劳动”的生产规律以及让客人流连忘返的服务奥义。在分析了美学劳动生产过程和层次效果的基础上,笔者提出顶级酒店在招聘、培训、薪酬设计、职业生涯规划上应当作出的改变。

With competition in the service industry becoming more and more intense,companies such as top hotels,high-end cafes,and boutique clothing stores are paying more and more attention to the aesthetic value of employees and trying to adopt a series of measures such as recruitment,training,supervision,rewards and punishments.The first-line employees will be created as “mobile billboards”,thus forming a differentiated competition with opponents.With regard to aesthetic labor,the previous research involves the definition,standards and training methods of aesthetic labor,but it does not specify the formation process of aesthetic labor ability,nor does it analyze the level of aesthetic labor and its corresponding effects.This article uses the plot of the hotel novel,from the perspective of the hotel waiter,analyzes the process of a young person growing into a hotel gold brand step by step,summarizes the production law of “aesthetic labor” and the service meaning that makes the guests linger.Based on the analysis of aesthetic labor production process and hierarchical effects,the author puts forward the changes that should be made in the recruitment,training,salary design and career planning of top hotels.