极简主义在G20第十一次峰会LOGO设计中的应用

The Application of Minimalistism in the Logo Design of the G20’s Eleventh Summit

生活在当前的信息社会,生活节奏紧凑,每天接收的信息不计其数,形式多样,人们渐渐认识到简洁的表现形式是一种更加长久的美。由此极简主义在全球掀起了一轮热潮。2016年9月G20第十一次峰会在中国杭州隆重开幕,峰会的LOGO设计作为最为醒目的标志,得到了国内外一致的好评。本次峰会LOGO运用了极简主义在视觉传达领域的设计原则,色彩淡雅,造型简洁,完美诠释了本次峰会的内涵。本文主要以此次G20峰会LOGO的极简主义设计方法为研究方向,论述极简主义与第十一次G20峰会的概念,分析LOGO设计中极简主义的特征,结合二者的内涵,分别从LOGO的文字、色彩、图形、构图几个方面进行探究。最后并对未来极简主义设计的发展方向做出大胆的预测。这对于本行业设计师注重极简主义的宁静与简练,追求人与自然的永恒有着积极的意义。

Living in the current information society,the rhythm of life is compact,and the information received every day is numerous and varied.People gradually realize that the concise form of expression is a more permanent beauty.This has caused a round of upsurge in globalism.In September 2016,the G20’s eleventh summit was grandly opened in Hangzhou,China.The LOGO design of the summit was the most eye-catching logo and was well received both at home and abroad.The LOGO of the summit used the design principle of minimalism in the field of visual communication,with elegant colors and simple shapes,which perfectly interpreted the connotation of the summit.This article mainly takes the minimalist design method of the G20 Summit LOGO as the research direction,discusses the concept of minimalism and the eleventh G20 Summit,analyzes the characteristics of minimalism in LOGO design,and combines the connotations of the two,respectively.LOGO's text,color,graphics,composition of several aspects to explore.Finally,it makes bold predictions about the future direction of minimalist design.This is of positive significance for the designers of this industry who pay attention to the tranquility and conciseness of minimalism and the eternal pursuit of man and nature.