融媒体时代公益广告的社会价值及应用研究

Research on the Social Value and Application of Public Service Advertising in the Media Age

融媒体时代下,信息传播的方式方法都在不断变化,新媒体与传统媒体共同承担了舆论导向的社会责任。公益广告作为一类以社会公益为目的,以非盈利为性质的广告类型,在融媒体时代的背景下如何彰显其社会价值,创新表现形式,展现非凡魅力,是值得我们深思与探讨的问题。

in the era of media integration,the ways and means of information communication are constantly changing,and new media and traditional media have jointly assumed the social responsibility of public opinion.As a kind of advertising type which aims at social public welfare and is non-profit,how to demonstrate its social value,innovate its expression and display its extraordinary charm in the context of the era of media is a question worthy of our reflection and discussion.