快消品包装设计中的跨界策略研究

A Research on Cross-border Strategy of Fast Moving Consumer Goods’ Package Design

快消品包装设计中跨界思维的应用模式有很多种,如:品牌跨界联合策略、文化产业IP跨界合作策略和公益理念跨界合作策略。不同行业的产品可根据实际情况进行跨界合作,通过对快消品牌跨界协作策略研究分析,可以更精准地利用跨界思维为品牌服务,提升传统快消品牌的创造力、吸引力和商业价值。

There are many application modes of cross-border thinking in fast moving consumer goods (FMCG), such as strategy for brand cross-border alliance, strategy for cross-border cooperation of IP in cultural industry and strategy for cross-border cooperation of public welfare ideas. Cross-border cooperation can be adopted for products of different industries according to the actual situation. Through the research and analysis of cross-border cooperation strategy of FMCG, cross-border thinking can be accurately used to serve the brands and enhance the creativity, attraction and commercial value of traditional FMCG.