乡村振兴战略视角下乡村旅游发展创新模式

Rural tourism development innovation model from the perspective of rural revitalization strategy

乡村振兴战略实施为乡村旅游的发展提供了新机遇,赋予了乡村旅游发展新内涵,开拓了乡村旅游发展模式新路径。乡村振兴战略视角下我国乡村旅游发展模式呈现出新特色:即重特色乡村精品项目打造,重乡村生态资源价值保护,重乡村一、二、三产业融合,重乡村文化遗产传承、保护与利用。乡村振兴战略背景下乡村旅游迎来发展新机遇:即促进产业多元化发展、改善乡村公共环境、引进旅游扶贫项目及培养乡村旅游人才。乡村农业体验依托模式、乡村生活体验依托模式及综合发展模式是乡村振兴战略视角下我国乡村旅游发展的新模式。

The implementation of rural revitalization strategy has provided new opportunities for the development of rural tourism,given a new connotation of rural tourism development,and opened up a new path for rural tourism development model. From the perspective of rural revitalization strategy,the development model of rural tourism in our country presents new features,namely,the construction of fine rural projects,the protection of the value of rural ecological resources,the integration of tier one,two and three of rural industries,and the inheritance,protection and utilization of rural cultural heritage. Under the background of rural revitalization strategy,rural tourism has ushered in new opportunities for development,namely,promoting industrial diversification,improving the rural public environment,introducing tourism poverty alleviation projects and training rural tourism talents. Agricultural experience,rural life experience and comprehensive development model are new models of rural tourism development under the perspective of rural revitalization strategy.