“十兽灯”传统工艺在乡村旅游产品包装设计中的应用

Traditional craft “Ten Animal Lanterns” for Packaging Design of Rural Tourism Products

“十兽灯”作为勃兴于芜湖南陵一带的非物质文化遗产,竹纸轧制、编织、彩绘等传统工艺独具特色。以乡村产业振兴和文化振兴为契机,在乡村旅游产品包装设计中引入传统工艺“十兽灯”具有重要意义。通过构建“起、承、转、合”创新链条,综合运用多种方式方法,可让“十兽灯”传统工艺在乡村旅游产品包装设计中焕发生机。

As an intangible cultural heritage in Nanling country,Wuhu city,“ten animal lanterns”have unique characteristics in traditional crafts such as bamboo paper rolling,weaving and color painting.Taking the opportunity of the revitalization of rural industry and culture,it is of great significance to introduce the traditional craft“ten animal lanterns”into the packaging design of rural tourism products.putting forward the innovation chain of“starting,inheriting,transforming and combining”and using of a variety of methods,it makes the traditional craft of“ten animal lanterns”come alive in the packaging design of rural tourism products.