小微型跨境电商企业发展的对策研究

Research on the Countermeasure for the Development of Small Micro-Cross-Border E-Commerce Enterprises

许多小微型跨境电商企业存在竞争力低下、资金压力大、市场空间拓展难、经营业绩不佳等问题。如何抓住跨境电商行业蓬勃发展的契机,改善众多小微型跨境电商企业的经营状况,加速企业的发展,是一个现实的课题。文章分析我国小微型跨境电商企业的特点和在运营过程中所遇到的问题及其原因,从企业角度提出应对措施与解决方案。

Many small and micro-cross-border e-commerce enterprises have problems such as low competitiveness, high capital pressure, difficulty in market space expansion and poor business performance. How to seize the opportunity of the vigorous development of cross-border e-commerce industry, improve the operating conditions of many small and micro-cross-border e-commerce enterprises, and accelerate the development of enterprises is a realistic issue. This paper analyzes the characteristics of China’s small and micro-cross-border e-commerce enterprises and the problems encountered in the course of operation and their causes, and puts forward countermeasures and solutions from the perspective of enterprises.