全域旅游视角下高邮县域旅游发展研究

Research on Tourism Development of Gaoyou County from the Perspective of Comprehensive Tourism

近年来高邮市旅游业有了长足的发展,但整体水平与旅游发达城市及高邮人民的期望相比还存在着较大的差距。高邮应以全域旅游观念审视旅游资源,做好资源整合工作;以特色文化为引领,打造有地方特色的品牌产品;以旅游开发与美丽乡村建设相结合,全域联动打造各具特色的乡村旅游目的地;加强目的地内部营销,提升居民参与度和满意度;进一步优化全域旅游消费环境,持续推进高邮全域旅游发展。

In recent years,the tourism industry of Gaoyou County has made great progress,but there is still a big gap between the overall level and the expectations of the tourism developed cities and the people of Gaoyou County. This paper comes up with some corresponding measures for Gaoyou tourism development,including taking the concept of comprehensive tourism to examine tourism resources and make resource integration,taking the characteristic culture as the guide to create brand products with local characteristics,combining tourism development with beautiful rural construction to create all-round linkage of rural tourism destinations with different characteristics,strengthening the internal marketing of destinations to enhance residents’ participation and satisfaction,and further optimizing the comprehensive tourism consumption environment to continue to promote the development of Gaoyou comprehensive tourism.