从网络舆情看“包豪斯百年”在中国的影响

On the Influence of “100 Years of Bauhaus” in China from Online Public Opinion

此研究将"包豪斯百年"作为一个事件,采用网络舆情事件分析的研究方法,对于2019年上半年的数据借用专业工具来聚合网络信息,并将该事件的机器智能分析与人工的内容分析相结合,来探讨包豪斯对中国的影响在哪里及影响的力度。最后从信息热度、内容角度、媒体观点、纪念活动予以总结,发现包豪斯在中国的影响力是很有限的,主要仍在设计专业领域内,在网络媒介上没有系统的内容推广和有价值的观点形成;专业领域对包豪斯的探讨也拘泥于一些老话题,缺乏从广度与深度的拓展。

This study takes "100 Years of Bauhaus" as an event and adopts the research method of opinion public analysis. By professional tools to gather network information from Jan. 1 st to Jul. 30 th 2019, it combines intelligent analysis with manual content analysis to discuss the aspects and strength of the Bauhaus’ s influence in China. Summarizing from the perspective of information heat, content, media views and commemorative activities, it is found that Bauhaus’ s influence in China is very limited, mainly in the field of design, and there is no systematic content promotion and valuable views formed in the network media. In the professional field, the discussion of Bauhaus is also confined to some old topics, lacking expansion from breadth and depth.