隐藏的价值观:平台媒体算法的伦理考量和权力关系

The Hidden Values:Ethical Considerations and Power Relations of the Platform Media Algorithms

智能传播时代,平台媒体成为人们获取信息的重要渠道,而算法作为其中的运行机制,进行着信息的聚合和传播。在这个过程中,算法机制在提高信息传播效率的同时也带来了一系列的伦理失范问题。本文通过对技术变迁中的传播伦理、算法伦理的认知维度和其背后的权力关系的梳理,展现了算法作为新兴的技术中介所蕴含的价值观问题。

In the era of intelligent communication,the platform media have become important channel for people to obtain information,and algorithms in them,as the running mechanism,carry on the aggregation and dissemination of information.In this process,the algorithm mechanism not only improves the efficiency of information dissemination,but also brings a series of ethical problems.By combing the communication ethics in the technological change,the cognitive considerations of the algorithmic ethics and the power relation behind it,this paper shows the values’ problems contained in the algorithm as a new technical intermediary.