人的全面发展理论视角下大学生网购行为的引导

A guidance to college students’ online shopping behaviors based on the theory of human’s full-scale development

近期,笔者对广东十五所高校的两千名学生进行了一次关于网购行为状况的调查,调查结果显示,网络购物给大学生的全面发展带来了机遇,同时也使大学生的全面发展面临着挑战。基于马克思主义关于人的全面发展理论为视角,坚持从政府、学校、社会、个人四个维度对大学生的网购行为进行引导,促进大学生的全面发展,是高校思想政治教育义不容辞的课题。

Recently, the author has investigated about 2000 students in 15 colleges in Guangdong. The result shows that online shopping has brought opportunities to the full-scale development of the students, while with some challenges. It is a duty-bound subject of college ideological and political education that we should guide the students’ online shopping behavior based on the guidance of human’s full-scale development theory of Marxism, and from the dimensions of government, college, society and individual.