基于徐州地域文化的创意产品设计研究

RESEARCH ON CREATIVE PRODUCT DESIGN BASED ON XUZHOU REGIONAL CULTURE

文化创意产品的设计能够在大众产生认同感与情感共鸣的同时促进经济效益,并且使地域文化通过现代设计理念和技巧得以创新和传承。文章从文创产品设计的角度出发,以地域文化为载体,将徐州地域文化视觉符号融入到创意产品设计中,为创意产品与地域文化结合提供设计思路。

Cultural and creative products are designed to promote economic benefits while generating a sense of identity and emotional resonance,and to enable regional culture to be innovated and inherited through modern design concepts and techniques.From the perspective of Wenchuang product design,the article uses regional culture as the carrier to integrate Xuzhou regional cultural visual symbols into creative product design,and proposes the design ideas of combining creative products with regional culture.