数据可视化与体育媒体应用分析

Data Visualization and Sports Media Application Analysis

人类信息传播利用数据可视化的历史由来已久,数据可视化助力人类认知能力长久不衰并不断焕发着活力。体育媒体具有广泛受众群体并凝聚了全部媒体特征,其内涵特征包括体现和宣传体育精神、承载体育信息、融合多种媒体等核心要素,具有无时空障碍、跨行业、传播面广、关注度高、亲和力强、市场潜力强等综合实力。数据可视化和体育媒体相结合的应用价值在于其能够揭示体育零次源数据来源,旁证体育信息描述客观正确性,能够依靠有效数据融合,跃升体育媒体报道水准,通过变革受众欣赏体育赛事形式和信息阅读方式,成为体育媒体创新的突破口。

Human information dissemination has a long history of using data visualization. Data visualization helps human cognitive ability endure for a long time and keep glowing vigorously. Sports media has a wide range of audiences and condenses all media characteristics. Its connotative characteristics include the core elements of embodying and propagating sports spirit, carrying sports information and integrating multiple media. It has comprehensive strength such as no space-time barriers, cross-industry, wide dissemination, high attention, strong affinity and strong market potential. The application value of data visualization combined with sports media lies in its ability to reveal the zero secondary sources of sports data, to testify the objectivity and correctness of sports information description, to rely on effective data fusion, to jump up the level of sports media reporting, and to become a breakthrough in sports media innovation by changing the form of audience appreciation of sports events and the way of information reading.