新媒体下的广播电视记者采访形式新路径探析

New Approaches to the Interview of Radio and Television Journalists Under New Media

信息技术和互联网的快速发展,带来了媒体环境的变化,新媒体环境的出现为传统媒体行业带来了机遇与挑战,导致媒体市场竞争激烈,广播电视记者为了适应新媒体环境的发展,也要对采访形式进行创新,提高采访效率,进而吸引广大人民群众的关注。主要浅析广播电视记者在新媒体环境下面临哪些困境,并提出相应的解决策略。

The rapid development of information technology and the Internet has brought about changes in the media environment. The emergence of new media environments has brought opportunities and challenges to the traditional media industry, resulting in fierce competition in the media market. In order to adapt to the development of the new media environment, radio and television journalists also have to innovate the form of interviews, improve the efficiency of interviews, and then attract the attention of the masses. This article mainly analyzes the difficulties faced by radio and television reporters in the new media environment and proposes corresponding solutions.