探讨传统媒体与新媒体的融合发展途径

Discussion on the Way of the Integration Development of Traditional Media and New Media

新时代受到计算机技术、信息技术以及移动通信技术的影响,媒体融合势在必行。有鉴于此,针对传统媒体和新媒体的融合发展,从新媒体对传统媒体的冲击出发,分析了阻碍传统媒体与新媒体融合的影响因素,针对传统媒体与新媒体的融合发展途径提出改善建议。

The new era is influenced by computer technology, information technology and mobile communication technology, and media integration is imperative. In view of the integration and development of traditional media and new media, from the impact of new media on traditional media, this paper analyzes the influencing factors that hinder the integration of traditional media and new media, and proposes suggestions for improving the integration of traditional media and new media.